The founder and CEO of blogsearch Technorati has announced that he's stepping down from his executive position and installing a team of the company's Vice Presidents to serve as President. In his post explaining the move, Mr. Sifrey notes that their search for a replacement CEO has taken longer than anticipated, while others have noted that Technorati has benefited from several influxes of cash and may be headed toward oblivion because latecomer Google has been eating their shorts with a less functional tool.

I've long held that from the outside, Technorati looks like a good acquisition target for Yahoo! because it matches a lot of the criteria they've used in the past and a simple implementation of contextual advertising could be what the doctor ordered. Though I can speak only for myself, but I'd say that one of the big reasons that Technorati's widgets don't litter the web is because there's no back end from the results. Sure, Google hasn't offered an embeddable blogsearch and you're just left with their plain vanilla service, but if you use it or their "search within this site" functionality, the possibility does exist for you to monetize the results with AdSense.

Of course, Yahoo! is also in the business of contextual ads, plus their blogsearch tool was only available for a while and then it disappeared, or at least I can no longer find it. Nonetheless, it wouldn't take much for them to marry advertising to the Technorati widgets, but they have their own problems at this time and though I still think they should consider the purchase, if somebody were to ask me the solution to Yahoo!'s woes, the acquisition of Technorati would be the somewhere around third on my list.

It's still a good idea and the price is obviously ticking down, but since Mr. Sifrey made his announcement another scenario has popped into my head and because they aren't plagued by an infernal internal memo, it may actually be a more realistic option.

( My Suggestion )