| Magister ( @ 2006-12-27 02:09:00 |
| Entry tags: | boston legal, consumer news, media |
Pardon the Interruption
With about ten minutes remaining in tonight's rerun of Boston Legal, ABC News jumped into programming with a "Special Report", where Terry Moran told us that Gerald Ford had died. I'll admit that the death of a former President is news, but the man was of an advanced age, he was the longest living former President and he has not been well for a while.
Perhaps, if ABC had simply said that Gerald Ford had died and told us to stay tuned for our late local news or for additional coverage on Nightline, I could be giving them credit for possibly being first, but that's not what they did. Instead, Mr Moran did a phone interview with someone I don't remember, then via a telephone report, they reminded us that Charles Gibson is the only anchor old enough to have been working at the time and he only said stuff that most people already know.
There was only a few seconds left in the primetime broadcast, when Mr Moran tossed it back to Nightline for viewers in the eastern time zone, where he said there would be extended coverage. At no point in his broadcast did he say to stay tuned to the late local news for further information, something which would've been relevant to viewers in the other three time zones, nor did he say that they'd be doing another edition of Nightline for the remainder of the country.
Admittedly it was news, but nothing was said that couldn't wait, it was mostly just an exercise in being first and a way to promote Charles Gibson. The story may have warranted an interruption, but the bulk of the message could've been communicated in a minute or two, which would've allowed everyone not in the eastern time zone to finish the program, they had been watching.
In my opinion and with all due respect to the late President, the performance of ABC News mostly showed their lack of regard for everyone not living in the east and for the time we had devoted to watching one of their programs. A quick spin of the dial because they weren't saying anything new, showed that no other broadcast network was pre-empting the full final minutes of any show.
ABC News may or may not have been first, we won't know until later. But, I am willing to bet that their extended interruption, where they simply rehashed ancient history did the network's entertainment division no favors, nor did it serve the local affiliates by failing to mention their upcoming coverage and in the area of viewer loyalty, it could have done more harm than good.